Course Book 3 - Calendar, Notes & Readings

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Ses# Topic Case Study/Exercise Topic References & Key Points
1 Globalisation Fortune Garments: Solve the problems of a global company Stanley Lubman: Business in China: What Does ‘Playing by the Rules’ Mean?. China real [email protected]
2 Brands Caferoma: Solve the problems of a leading brand  
3 Travel The team-building seminar: Make arrangements for participants  
4 Advertising Focus Advertising: Create and present an advertising campaign  
5 Employment Slim Gyms: Choose the best candidate for the job of GM  
6 Trade Ashbury Guitars: Negotiate a deal with an overseas guitar manufacturer
  1. 外贸业务中常见的业务术语
  2. 报价方法与技巧
  3. 信用证相关知识
7 Innovation International Leatherware: Create a design for an internaional competition

Listening 7.1 - How to make preparations for a successful business presentation. The main points stressed in this section are (1) the way of explaining ideas/arguments in multi-levels and by multi-supporting statements, and (2) practicle tips in making rather than breaking presentations.

also refer to 如何进行有效的培训演讲
8 Organisation Faredeal Travel Agency: Reorganise the structure, layout and working practices of a travel company

Business correspondence translation exercise review and comments will be completed in this session, and the following resources are for SS reference:

  1. business correspondence glossary
  2. business correspondence samples
  3. Rollins College: business correspondence writing & samples
  4. Missouri Western State University: business correspondence writing instructions
9 Money Angel Investments: Raise the money to finance a new invention listening skills & techniques: figures and trends
10 Ethics Profit or principle: Decide if a manager has acted unethically and what action to take

Listening 10.1 - How to identify exact words from the sentence, and skills of dealing with sound-conjunction in daily listening

  1. about Moral Intelligence
  2. 成本、规范和一点企业责任心
  3. ChinaCSR.com
  4. The Sichuan Earthquake and the Changing Landscape of CSR in China
11 Change Metrot: Agree on changes at a company that has been taken over
  1. Facebook integration coming to Windows Live next week
  2. Copenhagen User Experience: This is what Windows 7 should have been
12 Strategy Texan Chicken: Work out a strategy to save a failing fast food company Gould, Marie. 2008. "Internet Marketing Strategies." . 1-1. Great Neck Publishing, 2008. Research Starters - Business, EBSCOhost (accessed April 27, 2009).
13 Culture Visitors from China: Plan a visit by a Chinese manufacturer  
14 Leadership Orbit Records: Discuss ideas to save a failing music retailer  
15 Competition City Plaza Hotel: Work out a new competitive strategy for a hotel  
16 Quality Western Airport: Work out an action plan following complaints from passengers  
17 Final Review Q&A  

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