Course Book 2 - Lecture Calendar

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Market Leader Course Book II
Ses# Unit/Topic Case Study/Exercise Topic
1 Careers Fast-Track Inc.: Choosing the best candidate for the job of sales manager
2 Selling Online Lifetime Holidays: Negotiate a joint venture
3 Companies Valentino Chocolates: Prepare an investment plan
4 Revision Unit A  
5 Great Idea Fabtek: Choose the best ideas for three new products
6 Stress Genova Vending Machines: Develop a plan to reduce stress
7 Entertaining Organizing a conference: Choose the best location
8 Revision Unit B Translation Exercise: Brand Intro Pamphlet
9 Marketing Kristal Water: Relaunch a product
10 Planning The voice of business: Plan a radio programme
11 Managing People The way we do things: Improve ways of working together
12 Revision Unit C Translation Exercise: Green Building
13 Conflict European Campers: Negotiate a solution to a problem with an employee
14 New Business Marcia Lee Jeans: Choose a location for a new factory
15 Products Minerva A.G.: Choose innovative products for a store
16 Revision Unit D  
17 Final Review Q&A

 

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